Speed of Execution: Asking for Forgiveness, Not Permission

Wealth
Speed of Execution: Asking for Forgiveness, Not Permission
There are many ways to be successful in business, but few are as important as the speed with which you execute an idea. ‘Knowledge is power’ is a mantra that is often echoed in the fight for success – but without the appropriate and corresponding action, it is simply wasted knowledge.

Some of those most successful in business are the ones that took an idea and executed it as fast as they could. Whilst many others may wait until their idea is perfectly constructed, the real winners are those that take their ideas out into the market at the peak of the experience despite its imperfections, and put it in the hands of waiting customers.

The Key to Being Successful

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…the real winners are those that take their ideas out into the market at the peak of the experience despite its imperfections, and put it in the hands of waiting customers.

The impediments of a slow speed of execution can essentially slow down the process of bringing a product to market, regardless of the product or service that is being offered. So this can in effect, negatively impact a company’s access to valuable profitability, customer satisfaction and both the benefits of growth and operational efficiency to the business.
Some of the ways to ensure the successful speed of execution of a product include:
  • The elimination of bureaucracy
  • Heightened flexibility, which can lead to a more adaptive company
  • A sense of pressure to execute strategic plans quickly
The bottom line is that for the most part, simplicity and speed are much more important today than the tight controls and rigid plans that can slow down the development of product or service idea for weeks, months, or even years.

Becoming an Executer Rather Than a Deferrer

Many who defer action on an idea are considered to be procrastinators. These ‘deferrers’ will never achieve success. No matter how good an idea may be, a ready and willing customer cannot purchase a product or service that has not yet been brought to market. It is important to keep in mind that in bringing any endeavor to market, if the company cannot get started immediately, it is unlikely to attain success at all.
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Those who execute know that even if they don’t have all knowledge at the forefront of their idea, the faster that they execute projects the more quickly they learn, adapt, and evolve...and the faster they will reach their goals.

Success is largely confined to those who are ‘executors’. Those who execute know that even if they don’t have all knowledge at the forefront of their idea, the faster that they execute projects the more quickly they learn, adapt, and evolve...and the faster they will reach their goals.

This way of thinking eliminates the concept of ‘waiting for the perfect time’ to bring a product to market – executors know that in business there will never be a ‘perfect’ time. In a sense, it is often better to ask for forgiveness than for permission. This is a key difference between the thinking of deferrers and executors.

Whatever resources an executor has or doesn’t have, these are the individuals that tend to hold the highest belief in their idea, possessing such a passion that means that they are not afraid to take the leap of faith – and it is this way of thinking that is ultimately what success is made of.
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